
Saweetie is bringing her icy style to you, and it’s more accessible than ever. The “Icy Grl” recently partnered with Smirnoff, the world’s top vodka brand, to drop a collection of seven limited-edition items, all priced at just $12.99 each. These items, including autographed sneakers, custom jewelry, and accessories, are part of the Smirnoffstraordinary Drops, and they prove you can get something special without breaking the bank—just like Smirnoff itself.
To get in on the action, you’ll need to enter your details on the Smirnoffstraordinary Drops website. Once you sign up, stay alert for an email from Smirnoff and Complex letting you know when the drops are live and ready to buy. Each item is unique, so make sure to act fast if you want to score one. Smirnoff will also be releasing more exclusive drops from former NFL star Vernon Davis and fashion designer Nigel Xavier in the future.
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This collaboration brings together sports, fashion, and music, tapping into the cultural zeitgeist through a partnership with the media company Complex. Saweetie, Vernon Davis, and Nigel Xavier are all involved in curating the collection, which aims to celebrate self-expression and high-quality items at an affordable price.
In an effort to stay relevant in pop culture, Smirnoff’s latest campaign highlights its legacy of offering premium vodka at accessible prices. The Smirnoffstraordinary Drops, priced the same as a bottle of Smirnoff vodka, are a nod to the brand’s history of bringing value to all. The campaign, created with McCann New York, reflects Smirnoff’s commitment to connecting with diverse audiences through dynamic collaborations.